Connecting culture and brands through creative brand direction, strategic partnerships and experiential marketing.
Food - Beverage - Travel - Lifestyle
I am a strategic and creative thinker with 15 years experience connecting people with brands in the food, beverage, travel and lifestyle spaces.
I am passionate about brand strategy that thinks outside of traditional media - authentic partnerships, programming, events and storytelling to reimagine the ways that brands and culture collide to cultivate community and create meaningful impact.
I am currently Brand PR and Strategic Communications Consultant for Ace Hotel Group globally and provide freelance brand strategy, PR, marketing and partnerships services to a handful of other brands within the hospitality, travel and design sectors including Pepe Saya Butter, Mud Australia, Harvest Newrybar and Coffee Supreme.
My career has seen me work independently and with leading agencies in the food and lifestyle space including care of chan in New York and The Cru in Sydney and collaborate with global brands, leading chefs, personalities and charities around the world including: Ace Hotel,
Edible Schoolyard NYC, Google’s “Everyone Speaks Food” Pop up, Matt Moran, Merivale, MUNCHIES (Vice Media), Pepe Saya and Aussie Artisan Week, Questlove’s Food Salon, RAW Wine Fair,
René Redzepi's nonprofit MAD, Solotel, The Old Clare Hotel, Tiger Beer, and some of Australia’s leading beverage producers including Applewood Distillery, Unico Zelo, Voyager Estate and Yalumba.